3 video marketing opportunities every business is sleeping on
Are you missing out on opportunities to make more money with your video marketing efforts?
Video marketing is evolving fast. It’s difficult to stay on top of every new tactic, strategy, and opportunity.
In this post, I’ll let you in on 3 mostly-untapped video marketing opportunities and the tactics you can use to seize them.
As my favorite Italian plumber would say, “Let’s a-go.”
1). Video SEO
Since the beginning of the internet, text-based content has led the charge in SEO efforts. But that’s starting to change.
Google now ranks videos at the top of its search results. In addition to that, Youtube (owned by Google’s parent company Alphabet) is the 2nd largest search engine in the world, processing more than 3 billion searches a month.
Let’s talk about the ways you can utilize video to improve your SEO.
Optimize your blog posts by adding video
Even today, blogging is one of the best ways to generate more revenue. According to Hubspot’s State Of Inbound 2018 report, your business is 13X more likely to see positive ROI if you implement a well-crafted blog strategy.
Yes, blogging is still effective. But it has changed. The success of your blog now depends more on video content.
Every time you write a new blog, your text and images should be accompanied by a video. To drive this point home stronger, look at this blog post from one of the world’s most successful marketers, Neil Patel.
Neil has 4 videos embedded in this blog post (which also happens to rank on the 1st page of Google).
We’re not endorsing Neil Patel and his agency. But you can’t deny his ability to rank content on Google.
On just about every single one of Neil’s blog posts, he has an embedded Youtube Video. Keep in mind that Neil always adds a video that is related to the topic of the blog. He isn’t just embedding random videos on his blog posts.
By embedding your YouTube videos on your blog posts, you can gain an unfair advantage against your competitors who still rely solely on text and images.
Here’s another mind-blowing stat that reinforces my point.
According to Martech.zone, embedding a video on your page increases its chances of ranking at the top of Google by a factor of 53.
Video keeps users on your webpages longer (Dwell Time)
Google rewards web pages that keep people’s attention.
If a user clicks your web page in the SERPs and then immediately leaves the page, it sends a powerful signal to Google: Your web page is not satisfying the intent of the searcher and, therefore, your page should not be at the top of Google’s search results.
By embedding a YouTube video at the top of your blog post, it keeps users’ on your web page longer. That’s because video content is more engaging than text and static images. According to Forbes, users’ spend 88% more time on websites with video.
If you’re not doing it already, start embedding video content on your blog posts. You can thank me later.
We don’t have a video embedded in this blog post, but that’s because we haven’t yet produced a video that relates to this given topic. But we will very soon, rest assured.
2). Video marketing empowers your sales team
Your company has to make sales to stay in business. Ya gotta sell, baby.
With that being said, it always surprises me when I learn about just how inefficient the average sales rep is. Sales reps are only spending 35% of their time selling. That means your average sales rep is spending most of his or her time NOT SELLING.
Now, before you yell at your sales team and do your impression of Alec Baldwin in Glengarry Glen Ross, consider the challenges your salespeople face every day. The research, the emails, the time they spend on software like SalesForce.
Your salespeople are overwhelmed. But you can use video marketing to make their lives easier.
How to use video marketing to empower your sales team
Even when your sales reps are talking to prospects, actively selling, they’re up against a myriad of questions that lengthens the buying process and slows productivity. But video marketing can help.
Instead of looking at sales and marketing as two different departments, bring them closer together. Destroy the silos.
By building a cooperative environment where your sales and marketing people can coexist, you will cultivate conversations and tactics that improve company efficiency, leading to more sales.
No one understands your prospects the way your sales reps do. They should be informing you about the kinds of videos your company should be producing.
If your sales reps hear common objections, they can inform your marketing team. Then your marketing team can create videos that handle those specific objections, which will ultimately help your sales team, your marketing team, and your customers.
3). Videos improve your landing page conversion rates
If your landing pages don’t convert, your company is in trouble. And this trouble could force you back onto the air-mattress in your father-in-law’s garage.
I don’t want you to have to experience the extreme back pain that comes from sleeping on an inflatable raft.
Luckily, though, there’s a simple way for you to drastically improve conversion rates on your landing pages and avoid the air-mattress altogether: Video.
In a study cited by Unbounce, the landing page software company, “using video on landing pages can increase conversion by 80%.”
Do you want help with your video marketing?
Book a free strategy session with us. Talk to us over the phone or via skype, tell us about your business and the challenges you are currently facing, and we will answer any questions you have.
In addition to answering all of your marketing-related questions, we’ll teach you, step-by-step, how to create a lead-generating content marketing strategy for your business.
There’s no catch. After the free strategy session, you have no obligation to work with Ouster Marketing. We won’t harass you with phone calls or annoying spam emails. If you like the value we provide you, we hope you’ll consider hiring us on as your marketing agency. But that’s your decision.
Our mission is to help small-and-midsize businesses, like yours, achieve ambitious goals.
Take care of yourself, mentally and physically. Work smart. Look up from time to time. Pay attention to the needs of the people in your life. Turn an air-mattress into a sailboat and pretend to be a pirate on a budget. Enjoy life. Success will follow.
Cheers