Content
Marketing

Every single day on the planet Earth, humans are searching online for the products and services YOU offer. But before these lovely humans spend their hard-earned money with you, they’re gonna look for awesome content that helps them make a well-informed buying decision. And the business with the best content will ultimately win their business.

According to Hubspot, “90% of searchers haven’t made their minds up about a brand before starting their search.”

This means that buying decisions are being dictated by the content businesses create — in the form of videos, articles, graphics, and podcasts, to name just a few examples.