Content

Marketing

Videos. Images. Podcasts. Copywriting. Design.

Content Marketing
to the rescue

Content Marketing is the practice of creating content that provides value and builds trust with your target customers. When executed with research, data, and talent, Content Marketing will act as your most powerful salesperson, delivering a steady stream of leads, clients & customers to your business.

What
benefits will
Content Marketing
deliver to your business?

SEO. Content Marketing is the most effective way to land your website on the first page of Google for highly valuable search terms.
Increased Website Traffic. Valuable content is what drives prospects to your website.
Builds Trust With Prospective Customers. Prospective customers have positive feelings toward brands that create custom content.
Increased Conversion Rates. Landing pages featuring video content convert better than landing pages without video.
Sales enablement. Content Marketing acts as your greatest salesperson, and it can also make it easier for your sales team to close leads.
Attracts more qualified leads into the sales funnel. Content Marketing increases the visibility of your products and services, thus producing a steady stream of qualified leads for your business.

If we really wanted to highlight every single way Content Marketing positively impacts your business, this list would be longer than a CVS receipt. So we’ll move on to the numbers.

Content Marketing
Statistics

Content Marketing costs 62% less than traditional marketing and generates about 3 times as many leads (Source: Demand Metric)
78% of CMOs believe custom content is the future of marketing. (Source: Yahoo Advertising Solutions )
Conversion rates are nearly 6X higher for Content Marketing adopters than non-adopters. (Source: Aberdeen)
80% of people appreciate learning about a company through custom content. (Source: Lyfe Marketing)
70% of consumers feel closer to a company as a result of Content Marketing. (Source: Roper Public Affairs)
90% of consumers find custom content useful. (Source: Ad Week)
86% of highly-effective organizations have someone in charge of content strategy. (Source: Content Marketing Institute)
Videos have been proven to increase conversion rates by 80%. (Source: Eye Wide Digital)

The 
 Ouster Marketing 
 approach to 
 Content Marketing

Now that we’ve gone over why you need content marketing to scale your business, let’s take a closer look at how we’re going to use it to help you achieve your most ambitious goals.

Discovery

Before we begin work on your Content Marketing campaign, we’ll get to know you, your family, your business, as well as your customers, goals, and desired outcomes.

Goals

Together, we’ll establish what you want to achieve with your Content Marketing campaign. Then we’ll create a set of S.M.A.R.T. Goals. Setting these goals will create the roadmap for your success.

Research

We’ll study your business, industry, and competition. If appropriate, we’ll speak with your customers and gather insights that don’t appear on computer screens. In addition to market research, we’ll audit your SEO and existing content, and analyze the available data relevant to your business. By the end of our research, we’ll understand your target customer and, most importantly, how to lead them to your products and services.

Content
Strategy

Now it’s time to create a content marketing strategy that resonates with your target customer and addresses the unique challenges they face. Motivated by research and data, we’ll create a blueprint which outlines, in very specific detail, the creative choices we’d like to make on behalf of your business. Of course, every creative choice we make will be approved, and influenced by, you.

Content
Production

With a well-researched content strategy in place, we’ll create the videos, blog posts, pictures, memes, gifs, graphics, and podcasts used to market your products and services—in a way that will inform, entertain, and build trust with prospective customers and current customers, compelling them to take action.

Publishing

After we create your content, we’ll publish it across your Website, Social Media accounts, Email Marketing Campaigns, PPC campaigns—and wherever else you find appropriate. In addition to publishing content, we’ll create and manage your PPC campaigns. And If you don’t have a website, don’t worry, we’ll develop one for you.

Outreach

Building links from high-authority websites relevant to your industry will increase the visibility of your website and get your products and services in front of more people on Google. With that being said, we’ll reach out to the websites, publications, and journalists relevant to your industry, and discover what opportunities are available for you.

Data
Reporting

We’ll create a visual data report that tracks the impact your marketing campaigns are having on the bottom line, as well as the improvements that can be made in the future. You’ll receive this data report every month, and you can use it to track the progress of your S.M.A.R.T. Goals.

Optimization

According to McKinsey & Company, the worldwide management consulting firm headquartered in New York City, “Companies that invest time and energy focusing on activating insights rather than just generating them have the greatest success.” In simple language, this means that analyzing data will not make your business more profitable––unless you do something actionable with that data. At Ouster Marketing, we’ll always be analyzing data and using it to make improvements upon your content marketing campaigns. Our insights, based on research and data, will inform every marketing tactic we use to grow your business. This means everything is set to change, including this step-by-step process you’re reading right now. There is no such thing as “best practices.” Content Marketing is rapidly changing, and you have to change with it.

what can seo do?

what can website development do?

Pick your pricing model

Your business is facing new challenges as a result of the COVID-19 pandemic. So we created a pricing model that works with your budget and maximizes your return on investment.