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Keyword Research. Copywriting. Video Production. Local & Organic SEO

SEO to
the rescue

SEO, short for Search Engine Optimization, is the practice of optimizing your webpages for both search engines and humans. Simply put, if you want to get your products and services on the first page of Google, and in front of countless new customers, SEO is your ticket to the top floor.

By implementing an SEO strategy backed by research, data, and talent, you can position your products and services on the first page of Google, attracting a steady stream of new customers in the process.

The 2
types of
SEO campaigns

Organic SEO

This is the practice of ranking your website on a national scale. For example, if you’re a software company in Draper, Utah, the location of your business might be irrelevant to your SEO campaign. After all, you need to rank for keywords and phrases all around the world, in every place where people need your software.

Local SEO

This is the practice of ranking your website in a specific location. For example, if you’re an HVAC business in Salt Lake City, Utah, you’ll want to show up in Google’s search results every single time someone near Salt Lake City searches “HVAC services near me.”

Can’t you just pay for

Google

Ads 
 and get your business to the 
 top of 

Google?

Yes, Google Ads can get your products and services placed atop Google’s search results, but there are huge drawbacks with this approach:

70-80% of people ignore paid search results, choosing only to click on organic search results. (Junto)
If your industry is competitive, you can expect to pay $20-$50 dollars every single time someone clicks on your advertisement. This can become crazy expensive.
Once you stop paying Google for Ads, you disappear from the 1st page of Google, while SEO will keep you ranking on the first page, even if you’re not paying Google.

SEO stats

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. (Source: News Cred)
Google receives 5.6 billion searches every day. (Source: Internet Live Stats)

81% of people perform some type of online research before making a large purchase. (Source: Ad Week)

88% of local business searchers on a mobile device either call or visit the business within 24 hours. (Source: Develomark)
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Source: Digital Logic)
92% of searchers will pick businesses on the first page of local search results. (Source: Chitika)

Google’s Ranking Factors

With over 200 ranking factors in total, this is hardly a comprehensive list. However, here are the most important ranking factors Google uses for deciding who makes the first page.

Relevance. Does your content satisfy the searchers’ intent? Is your content up-to-date? Does your content educate, entertain, or both?

Page Load Speed. Do the pages on your website load quickly?

Content Quality. Is your content well-written? Is your website designed with the user experience in mind? Does your website have awesome videos? Can you keep users’ attention when they land on your website?

Mobile First. Does your website look good on a mobile device? Does your website load fast on a mobile device?

Backlinks. Does your website have any links from news outlets, blogs, or publications relevant to your industry?

The 
 Ouster Marketing 
 approach to your 
 SEO campaign

This is the step-by-step process you can expect when you partner with us.

Discovery

Before we begin work on your SEO campaign, we’ll get to know you, your family, your business, as well as your customers, goals, and desired outcomes.

Goals

Together, we’ll establish what you want to achieve with your SEO campaign. Then we’ll create a set of S.M.A.R.T. Goals, which will act as our roadmap for achieving your desired business outcomes.

Keyword
Research

Guided by your goals & suggestions, we’ll use industry-leading SEO software to identify the most valuable keywords in your market.

Competitor
Research

We’ll analyze your competition ranking on the first page of Google, looking closely at the keywords they rank for, how much domain authority they possess, and the content they’re creating to rank.

Content
Strategy

After we perform keyword research & size-up your competition, we’ll develop a content strategy that best serves your business goals.

Content
Creation

We’ll create the content necessary to topple your competitors and rank on Google for the most valuable keywords in your industry. Depending on your needs, we’ll create blog posts, videos, info-graphics, podcasts, and well-designed web pages that offer your prospective customers a unique online experience they can’t get from your direct competition.

Outreach & 
Backlinks

Building backlinks and press mentions are powerful tactics that will raise your rankings in Google’s search engine. With that being said, we’ll look for opportunities to get your content featured in news outlets, online publications, and other websites relevant to your industry.

Data
Reporting

Every month we’ll deliver you a visually-stunning data report containing the results of your SEO campaign. This way, you’ll know exactly how your SEO campaign is improving your bottom line.

Optimization

At Ouster Marketing, complacency makes us sicker than a dinner made by that one relative who has no business cooking in the first place. Our mission is to make your business profitable today and well into the future. To accomplish this, we’ll forever be analyzing data and using it to make improvements upon your SEO campaigns. There is no such thing as “best practices.” SEO is a rapidly changing practice, and your business has to change with it.

what can content marketing do?

what can website development do?

Pick your pricing model

Your business is facing new challenges as a result of the COVID-19 pandemic. So we created a pricing model that works with your budget and maximizes your return on investment.